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Showing posts with the label newspaper

Compulsive Gambler With Nowhere To Go

Write, write write, I am a 67 year old guy who wants to leave his mark on the world and writing is the one approach I can think of.  I certainly will never run out of content. I blew a ton of money because I am a compulsive who built a small business newspaper in the 80,s and 90,s. I have lived a life of sex, drugs, and chasing women.I sit here alone and depressed. I have great children and grandchildren, no debts because I have been bailed out, I'm healthy...but..life sucks. Depression is destroying me. I started the newspaper with literally no money but I was great at selling ads. So, in a few years I had the newspaper it up to a million dollar volume and 25 people working for me. I didn’t know shit about managing a business or publishing or anything that makes a good publication.. But man, could I hustle that advertising space. On the phone, in person, selling subscriptions or selling full page ads to IBM or the corner store.. It did not matter. I was a great hustler. ...

Tips On How To Sell Advertising Space

When attempting to sell low cost print advertising the salesperson should keep in mind a few guidelines to be followed. Always remember that persistence is the critical component when selling advertising space. Develop a canned formula for the aspects of your pitch that allow for it. Learn what to say in response to any question or challenge. Only training, experience and practice will succeed . 1- Make sure you are speaking to a person who has the authority to spend the advertising money.That is, if you are calling an auto dealership on the phone find out immediately whom the person is that makes the advertising decisions. That question should be asked to the person who picks up the phone. You need names . An operator or receptionist usually knows exactly who does what in the various departments of any business. It 's simple. Just ask "Who is the person who buys the advertising ?" Also, get the extension of the buyer. You will need it later. If you...