Tips On How To Sell Advertising Space
When attempting to sell low cost print advertising the salesperson should keep in mind a few guidelines to be followed. Always remember that persistence is the critical component when selling advertising space. Develop a canned formula for the aspects of your pitch that allow for it. Learn what to say in response to any question or challenge. Only training, experience and practice will succeed . 1- Make sure you are speaking to a person who has the authority to spend the advertising money.That is, if you are calling an auto dealership on the phone find out immediately whom the person is that makes the advertising decisions. That question should be asked to the person who picks up the phone. You need names . An operator or receptionist usually knows exactly who does what in the various departments of any business. It 's simple. Just ask "Who is the person who buys the advertising ?" Also, get the extension of the buyer. You will need it later. If you...